The Facebook Pixel can get confusing and a number of emails we get from clients asking about it testify to that. We get it, it can get pretty tricky to fix Facebook Pixel, so we are going to cover 4 ways how can you fix your issues. If all this is too complicated for you, don’t worry, hire a Facebook Ad Expert here who will help you with everything that you’ll need.
1. Where do I install the Facebook Pixel?
Install your Facebook Conversion Pixel in the header. Plain and simple. Facebook recommends pasting your code right before the </head> in your HTML.
2. Install the Facebook Pixel Helper Extension
Facebook’s handy extension tells you which pixels are firing on your site (and your competitors’ sites) at a click of a button. It also troubleshoots any major problems going on with your pixel, so this is an easy first-step for anyone using the pixel.
You can download the Chrome extension here to get started.
3. How to check where your pixels are firing
If you open Facebook Pixel Manager and within the bottom area of the dashboard, there are tabs that say, “Events, Domains, URLs, Devices.” Click the URLs tab and you’ll see where the pixel is firing. You can also go on to a page of your website and check the Pixel Helper Extension to see if a pixel is firing.
4. Other common issues and best practices
Avoid multiple pixel fires by conducting a test purchase. Check each page to see which pixels are firing via the Pixel Helper Extensions
Disable Ad blockers. A common error on Facebook Helper is “The Facebook Pixel code on this page didn’t load, so no information was sent to Facebook.” Ad Blockers and Script Blockers stop the HTTP request to retrieve information about your pixel on Facebook helper, so be sure to disable them!
Quickly check where your Pixel is double-firing by hopping onto the code, hit “command f”, search for [common Facebook conversion code], and delete any redundancies. It’s best practice to place the tracking code in your header, so it’s easy to find.
If you’re using Shopify, be sure to embed the code only once. You can do so by going to the Facebook Pixel section and enter your Facebook ID. You can also be prompted to embed the pixel code in the “additional HTML scripts” section. Be sure to only do one of these.
If you still need help, contact us here.
Thanks for reading!